NOBULL CrossFit Games to remain in Madison for 2024

MADISON, Wis. (WMTV) - The NOBULL CrossFit Games will once again return to Madison in 2024, organizers announced Wednesday.

Wisconsin’s capital city has hosted the event since 2017. CrossFit stated last year that 2023 would be the last year Madison would be hosting the event, but general manager of sport Justin Bergh said they are in no rush to leave the capital city.

“I think, you know, every time we have a timeline, you know, Madison is really hard to leave,” Bergh said. “It creates such a great community experience for our fans and attendees and I think really the event of the Capitol steps last year reminded us we’ve got a lot more life in the city. Terrific host. We worked terrifically close with the city planners with the facilities here in town.”

The organization cited the city’s natural beauty, culture and recreational opportunities as a benefit to hosting the event in Madison.

“The facilities at the Alliant Energy Center are expansive, we’re able to use them in a lot of creative ways, which is important for us, but also we’ve allowed the event to spill over into downtown so people experience it as soon as you walk into the airport and you land until you leave, you feel like you’re in the middle of kind of CrossFit town worldwide.”

CrossFit CEO Don Faul stated that they are thrilled to continue the partnership with Madison.

“Our vision for the future is to bring the life-changing potential of CrossFit to more people, in more ways,” Faul said. “The CrossFit Games are a focal point for our brand as we reach millions of people around the world, and an opportunity for our global community to gather and celebrate as we crown the Fittest on Earth®.”

Last year, Patrick said the athletes and spectators pump and estimated $12 million into the local economy each year.

Beyond the dollars, Madison Area Sports Commission vice president Jamie Patrick said the Crossfit Games puts a unique spotlight on the city.

“Anytime you get a chance to go see the best in the world do something, I think you should do it,” Patrick said. “Here we are bringing the world to Madison that who otherwise wouldn’t know that Madison existed and to share why we love it here.”

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