Isabel Lawrence

Anchor/Reporter, The Morning Show
Madison, WI
Isabel Lawrence

Isabel Lawrence is excited to make Madison her home and wake up early as an anchor on The Morning Show, Monday through Friday on NBC15 News.

She is familiar with the Midwest because of time at Northwestern University, where she graduated cum laude with a degree in broadcast journalism from the Medill School of Journalism and a double minor in sociology and political science. At Northwestern, Isabel anchored the collegiate Emmy-award winning newscast, the Northwestern News Report.

Isabel also reported at WMTV’s sister station, WCAV CBS19 in Charlottesville, Virginia. In Charlottesville, Isabel covered the aftermath of the August 11 and 12 rallies sparked by white supremacists that resulted in the death of Heather Heyer, the conflicts over confederate statues, and the Virginia gubernatorial race.

At Northwestern, Isabel was one of the founding members of College Mentors for Kids Northwestern. The organization brings elementary school children from nearby suburbs to NU, where they engage in educational activities and are paired with a college-aged mentor. Isabel was also a member of Alpha Phi sorority.

Isabel loves spending time with friends, exploring fun new restaurants (especially for brunch), and perhaps, most importantly, finding Madison’s best cheese curds. If you have any ideas as to where those cheese curds might be, have any story ideas, or just want to say hello, feel free to reach out to her at