Share Your Holidays: 20,000 lbs. of rice sorted by sponsors

MADISON, Wis. (WMTV) -- More than 40 volunteers sorted 20,000 pounds of rice to help families struggling with hunger in Southern Wisconsin.

On Tuesday, NBC15 staff and sponsors of NBC15 Share Your Holidays processed bulk rice into two pound bags for a Sponsor Volunteer sorting event.

20,000 pounds of sorted rice is expected to supply partner agencies for about a month before it is gone. Rice is a popular item requested by agencies partnering with Second Harvest Foodbank of Southern Wisconsin.

Companies participating in Tuesday's Volunteer event include:


  • Alliant Energy Foundation

  • Landmark Services Cooperative

  • Alliant Energy Center

  • Little Potato Company

  • Two Men and a Truck

  • Dental Health Associates

  • Dean Health

  • National Guardian Life

  • UW Health & Quartz

NBC15 Share Your Holidays started 23 years ago in 1996.

In 2017, the NBC15 Share Your Holidays campaign raised a record 4.18 million meals which is more than ever before. This year’s goal is “One More Meal” for those neighbors here in southern Wisconsin that face hunger.

The Second Harvest Foodbank of Southern Wisconsin provides up to 14 million meals each year by distributes food to local food pantries here at home.

You can donate online to NBC15's Share Your Holidays by clicking here