2019 'Go Orange' campaign goal reached to fight hunger in Southern Wisconsin

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MADISON, Wis. (WMTV)--- People wore orange to help fight hunger in Southern Wisconsin on "Go Orange Day" and helped reach the goal of 3,500 photos!

NBC15 and Second Harvest Foodbank of Southern Wisconsin invite people to take action by wearing orange on Thursday, Sept. 12. People are asked to take a picture, individually or with a group, and then post photos on NBC15’s Facebook page or on Instagram using #Orange4SHFB.

As of 8:25 p.m. we are at 3,500 photos and counting, that's 108,500 meals! More than 2,000 photos were shared by 4 p.m.

For every photo submitted, local sponsors will donate 31 meals to Second Harvest Foodbank of Southern Wisconsin. The goal this year is 3,500 photos.

Lands’ End, Princeton Club, The Little Potato Company, TASC, UW Health, UnityPoint Health - Meriter & Quartz, Automation Components, Inc., Door Creek Dental, Restaino & Associates Realtors and Starion Bank will all provide meals.

September is Hunger Action Month. Orange is the symbolic color for hunger.

According to Second Harvest Foodbank of Southern Wisconsin, one in six children in southwestern Wisconsin face hunger. They receive nearly one million requests for service each year. 57 percent of households served have someone working at least 30 hours per week.