MADISON, Wis. (WMTV) - American Family estimates the tournament brought about $12 million to the Madison area last year. They say they're expecting even more in the second year of the tournament.
With the U.S. Open in Wisconsin this month many Wisconsinites have professional golf on their minds. Organizers of the American Family Championship say last year about 60 thousand people attended the tournament. This year, they're expecting even more.
Local business owners say last year they saw an influx of business during the week of the tournament. The owner of Nevada Bob's Golf, a golf shop in west Madison, says many people have come in to his shop over the last week, feeling inspired by the pros.
"With the U.S. Open and the AmFam it's just super crazy around here, but we love it. You know they watch golf they want to play golf, it just makes them want to play," Zucker said.
Local restaurants are also feeling the effects of the tournament this week. Dahmen's restaurant on the Hawks Landing golf course says they have taken a few large reservations of groups looking to get a bite to eat before heading over to University Ridge to watch the tournament.
"This is one of those weeks where you see some new people that you haven't seen before that are experiencing Madison and the area for the first time. Definitely notice an influx of people in the area," Co-owner Tyler Dahmen said.
The tournament begins on Friday but several events will be held at University Ridge through out the week. The Wisconsin Chamber Orchestra will perform on the course on Wednesday night.
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