Local coffee shops take part in city-wide pay it forward Thursday

Published: Feb. 1, 2017 at 5:24 PM CST
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MADISON, Wis. (WMTV) --- Sometimes, a small gesture goes a long way. That's why people are taking part in a city-wide pay it forward event Thursday.

Ten local coffee shops are hosting the secret mission of kindness. Someone will start it by buying a coffee and paying for the person behind them. Organizers say this is a way to spread joy and show just how great Madison truly is.

"We as people just need more happiness in our lives and more opportunities that bring that happiness in our lives," organizer Mallory Shotwell says. "This is so unique because it makes the giver feel really good and it makes the receiver feel really good."

They hope to keep the chain going throughout the day. You can watch it all unfold with #MCDhappiness on social media.