Madison, Fitchburg Hy-Vee stores offer "roundup" for disaster relief
Three Hy-Vee stores in the Madison area will hold a roundup event this weekend to raise funds for local disaster relief following this week's devastating flooding.
The roundup begins Friday and runs through Sunday, and may extend in to next week depending on developments in flooding conditions.
Customers can round up to the next dollar or make a designated dollar amount donation when they check out.
All proceeds will benefit local disaster relief for the American Red Cross.
“Hy-Vee wants to support the American Red Cross and local families as they continue to recover from heavy rains and flooding, and as we brace for more rain that’s anticipated this weekend,” said Ross Grunwald, Fitchburg store director.
“We want to thank our generous Hy-Vee customers for their help in supporting the community during this roundup effort.”