Milwaukee musician brings back decades-old Brewers hit

Published: Oct. 5, 2018 at 10:49 AM CDT
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Terry Sweet is a long-time Milwaukee Brewers fan. But his first love has always been music. More than 30 years ago he combined Brewers baseball and a beat and out came a hit. Die-hard Brewers fans know the song. They might even know the words.

“It’s in my head all the time. There is music playing in my head all the time,” said Sweet. “Music is who I am, music is everything. It’s 100% of who I am.”

Sweet lives in Wauwatosa in Milwaukee County. His basement doubles as a music studio.

“You know the first time I ever walked into a studio I knew there was no place else I wanted to be. That was it for me,” said Sweet.

Sweet works as a composer – writing jingles you may have heard of. “Radio and TV jingles for Kellogg’s Raisin Bran. All State. You are in good hands with All State.”

But back in 1985, the Brewers gave him a call. “They wanted me to write a song for them and I did.” Sweet got to work right away and brewed up a ballad he called “Turnin’ up the Heat.”

“Let’s just rock this thing. Let’s put a lot of energy into it as we possibly can because that’s what I felt,” said Sweet. The song was the team’s anthem for years.

“You know they used it at the stadium and they used it as background music for their commercials they used it as a jingle.”

Today, the song lives on YouTube --where old school Brewers fans can comment and reminisce.

“To tell you the truth, I haven’t heard it for a long time,” Sweet said. “One guy said hey this is my ring tone.”

For Sweet, the music constantly playing in his head is blessing and a curse.

“It can be, you know, that’s true because sometimes, the music in my head isn’t good!” Sweet said with a laugh.

But what’s coming from his fingertips is music to Milwaukee’s ears.

“What’s not to love about the Brewers,” Sweet said. “When the team is this good and this successful and this hot, the whole city just starts vibrating, you just feel this energy. It’s like everyone is connected all the sudden.”

Sweet is an Emmy-nominated composer. On Thursday nights, he performs at the Grand Geneva hotel in Lake Geneva.