WTS Paradigm changes name to 'Paradigm' 2 months after workplace shooting

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MADISON, Wis. (WMTV) - WTS Paradigm announced a name change to 'Paradigm' Nov. 19, according to a press release.

The software company in Middleton is where four people were injured after an employee opened fire on Sept. 19.

The company changed the name as part of a branding initiative emphasizing the software company's "high standards of leadership, expertise, and innovation in the building products industry."

The company officially idenfied as 'Paradigm" Nov. 16.

"We’ve been delivering technology solutions to the building products industry for two decades. We’ve helped large, multi-national corporations and smaller, regional players solve some of their biggest business challenges. The trust our customers have placed in us is a testament to our commitment to doing the right thing for them every day. That’s a commitment worthy of the name Paradigm," Paradigm CEO Nathan Herbst said.

In addition to the new name, Paradigm changed the naming of its marquee products: Paradigm Omni and Paradigm Nexus.

Omni is a cloud-hosted, web-based configuration, quoting and selling solution for manufacturers and retailers.

Nexus is an enterprise resource planning solution designed for the building products industry.