MADISON, Wis. (WMTV) -- NBC15 has an updated total for our Share Your Holidays campaign benefiting Second Harvest Foodbank of Wisconsin.
We have surpassed our goal of raising one more meal than last year's record 4.18 million meals. As of Friday evening, Dec. 28, 4.2 million meals have been raised, and that's not even the best part.
Donations are still being counted by our partners at Second Harvest, and you still have a chance to help smash the new record even further.
Donations are accepted online at any time through Dec. 31,
Check Out Hunger also continues through the end of the month at Hy-Vee stores and Metcalfe's Market.
Shoppers are doing their part to fight hunger in our community, something that is inspiring to Tim Metcalfe, the owner of the grocery chain. Metcalfe's Market is proud to have partnered for more than two decades with NBC15 and Second Harvest.
"It all started right here at Metcalfe's with Mike McKinney," Tim Metcalfe, owner of Metcalfe's Market said.
Late NBC15 News Anchor Mike McKinney had an idea 23 years ago. He came up with the concept to collect canned foods for Second Harvest, and he asked Metcalfe's if he could stand outside their store. Helping out those in need of a meal was personal for Mike, and NBC15 has happily carried on his mission.
"It's a real heartwarming feeling to know it stays here in this community," Metcalfe said.
"I think whether people are giving a large amount or small amount that every dollar makes a difference," Dan Stein, CEO of Second Harvest Foodbank of Southern Wisconsin said.
One more meal — the theme of this year's campaign — and Stein believes that message resonated with people, leading us to our most successful campaign yet. You still have time to be a part of it by donating a bag of food or money at the checkout through Dec. 31.
"It's an easy way for people where ever they shop to get involved in the campaign," Stein said.
"We're real excited to be a part of the program -- but more excited to be helping the people in need right here in Madison," Metcalfe said.
"Unfortunately, hunger exists twelve months a year, everyday of the year. Just the beginning of what we will need to meet the needs of the 16 counties we serve," Stein said.
Metcalfe's and Hy-Vee aren't the only Check Out Hunger participants. They were joined by Woodmans, Whole Foods, Metro Market and Pick 'n Save stores.
NBC15 will share the grand total of the number of meals raised on Wednesday, Jan. 9, during NBC15 News at 6 p.m.