Video of animal cruelty at Indiana dairy farm prompts Metcalfe's to pull business

By  | 

MADISON, Wis. (WMTV) - Disturbing video showing acts of animal cruelty at a popular Indiana dairy farm has moved Metcalfe’s Market in Madison to stop buying goods from that farm.

--WARNING: Graphic Video--
You can watch the video here.

The Animal Recovery Mission (ARM) released the footage Tuesday stemming from its undercover investigation at Fair Oaks Farms located in Fair Oaks, Ind.

In my thirteen years of investigating crimes against animals throughout the world, I have never seen such repetitive, systematic abuse towards newborn babies, then what is taking place at Fair Oaks Farms and the Fairlife Corporation."

- Richard ‘Kudo’ Couto (ARM)

Tim Metcalfe, president of Metcalfe’s Market in Madison, posted to Facebook to make the announcement, as well as share video released by ARM.

Owned and operated by Mike and Sue McCloskey, Fair Oaks Farms produces dairy products for the Fairlife milk brand.

Every year, Fair Oaks Farms educates millions of people and provides daily tours at its dairies in Fair Oaks, and prides itself on complete transparency, representing the world of animal agriculture and humane treatment of animals.

Fairlife states on its website that (the animals are) “Always in Good Hands” and “As dairy farmers, we treat our cows with the utmost care, because we know that their health and happiness are the foundation of our business.

Despite these claims, ARM witnessed and captured extreme and systematic abuse to the animals of Fair Oaks Farms.

Outside of Wisconsin, at least three retailers are pulling Fairlife products from their shelves.

The (Northwest Indiana) Times reports that Strack & Van Til, Jewel-Osco and Family Express announced Wednesday they are pulling Fairlife products after the animal rights group Animal Recovery Mission released disturbing video of calves being abused at Fair Oaks Farms' dairies about 70 miles south of Chicago.

Valparaiso, Indiana-based Family Express operates convenience stores across Indiana. The company says it's pulling Fairlife products, saying that "the exposé of animal abuse in the Fair Oaks Farm network is chilling."

Fair Oaks Farms responded to the video release with its own statement posted to the Farm Facebook Page:

This morning I was made aware of an animal abuse video that the group Animal Recovery Mission (ARM) produced and has released to the public and the press. Most of the footage for this video was captured on one of the dairies that belongs to Fair Oaks Farms. While we were made aware a couple months ago of the fact that ARM had gone undercover at Fair Oaks Farms, and had proactively made a statement (link), we had no idea what kind of footage had been captured or what – if any – abuse had occurred.
It is with great disappointment to find, after closely reviewing the released ARM video, that there were five individuals committing multiple instances of animal cruelty and despicable judgement. Of the five, four were our employees and one was a 3rd party truck driver who was picking up calves. Of the four who were our employees, three had already been terminated prior to us being made aware months ago of the undercover ARM operation, as they were identified by their co-workers as being abusive of our animals and reported to management. So, in this instance our policy of cow care training - “see something, say something” - worked. After reviewing the video frame-by-frame, those three employees are responsible for the overwhelming majority of offenses seen in this video.
Unfortunately, the fourth employee’s animal abuse was not caught at that same time. Although he underwent another training session in animal care when we discovered there was an undercover ARM operation on our farm, after viewing the extent of his animal abuse, he is being terminated today.
As to the individual who worked for the transportation company, today, we will notify the company that he works for and he will not be allowed on our farms again. It is our position that any companies that come in contact with transportation of our animals, should be well-versed in and adhere to our industry’s animal welfare practices which can be found in FARM (
Months ago, when I first learned of the undercover activity, I requested a 3rd party review and we went through a re-training process throughout the dairies. While the review came back favorable, I am not letting my guard down and will institute more thorough monitoring and training so that this abuse can never happen again. This video and any future videos will be immediately handed over to the authorities for review and potential prosecution.
Regardless, I am disgusted by and take full responsibility for the actions seen in the footage, as it goes against everything that we stand forin regards to responsible cow care and comfort. The employees featured in the video exercised a complete and total disregard for the documented training that all employees go through to ensure the comfort, safety and well-being of our animals.
It is a shock and an eye-opener for us to discover that under our watch, we had employees who showed disregard for our animals, our processes and for the rule of law. This ARM video shines a light on an area that – despite our thorough training, employee onboardingprocedures and overall commitment to animal welfare – needs improvement. However, as I have stated before, the fact that ARM takes months before notifying owners or authorities regarding on-going animal abuse is concerning. I have personally reached out to ARM’s founder, Richard Couto, to discuss a more symbiotic relationship but he has yet to reach back.
A full investigation of all aspects of the video is underway, during and after which disciplinary action will be taken, including termination and criminal prosecution, of any and all employees and managers who have violated either our animal care practices or the law or both.
The statement that we grow and sell drugs on our farms is false. The plants featured in the video are an invasive perennial species that is rampant on farms all over the midwest. With that said, I am disappointed to learn of potential drug use on our properties. Months ago, the individual seen smoking by the barn and doing drugs in a truck was turned in by his co-workers to one of our managers. That manager notified local law enforcement about the drug use and, accordingly, a police report is on file.
It is with a heavy heart that I prepare this statement today. As a veterinarian whose life and work is dedicated to the care, comfort and safety of all animals, this has affected me deeply. I am disappointed for not being aware of this kind of awful treatment occurring and I take full responsibility for what has happened. I also take full responsibility to correct and ensure that every employee understands, embraces and practices the core values on which our organization stands.
I am and will continue to be deeply involved in the resolution of this matter, down to every one of our employees, so that I can guarantee that these actions never again occur on any of our farms.
Please feel free to contact me at if you have any comments or questions."
- Dr. Mike McCloskey, Fair Oaks Farms