Wisconsin Dells is courting a more grown-up audience, beyond water parks

WISCONSIN DELLS, Wis (WMTV) - Spring break, one of the busiest seasons of the year for the Wisconsin Dells area, is just around the corner.

The Wisconsin Dells has more than four million visitors a year and is growing to accommodate more than just families, according to the Wisconsin Dells Visitors and Convention Bureau.

Romy Snyder, the executive director for the bureau, said about 40 percent of guests are adults without children and visitors from meetings and conventions. She said changes and expansions in the area are creating more than just family fun.

“You are seeing more development along the lines of more wineries popping up, more restaurants that cater to adults, nightlife,” she said.

Snyder said an 112,000 square foot expansion to the Kalahari convention center, which is set to open in Sept. 2019, could cause a ripple effect.

“We have attendees staying at multiple properties. Around Kalahari alone there are close to 4,000 hotel rooms, with more being open this summer and more on the docket to be open next year,” Snyder said.

She said, while they continue to market to families, they recognize a new opportunity.

“For 2017, we were at 1.6 billion dollars in direct visitor expenditures. That represents ten percent of the entire state, so we are always looking to increase that and provide more entertainment value for our guests and hope that number goes up again this year,” she said.

Snyder said the updated numbers for economic impact should be available in May.