Wisconsin hiking group takes part in #OptOutside on Black Friday

Published: Nov. 23, 2018 at 4:57 PM CST
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For many people, the day after Thanksgiving means taking part in Black Friday deals at the mall. However, one group of women decided to skip the lines, taking to the outdoors instead.

Girls Who Hike Wisconsin took part in the #OptOutside movement on Friday, an idea started by REI, an outdoor goods company.

Girls Who Hike Wisconsin chose to go to Blue Mound State Park, rather than going shopping.

Several years ago, REI announced they would close its doors on Black Friday and let its employees have a paid day-off to enjoy the outdoors. Hundreds of other organizations decided to take part, including Girls Who Hike Wisconsin.

One of the ambassadors for Girls Who Hike Wisconsin, Morgan Mack, said this is the first year their group took part in #OptOutside.

“With REI in Brookfield, they were awesome in helping us spread the word about Opt Outside. So, instead of standing in lines at stores and buy things, we are about an experience. So, get outside, get with some women, get empowered and get some fresh air,” Mack said.

Girls Who Hike Wisconsin formed in Jan. 2018 and consists of around 1,500 members. Girls Who Hike is a national organization, with a group formed in nearly every state, according to Mack.

“We are so excited to get people on their extra day off of work to instead of going to the stores and shopping and being around crowds of people to actually get into nature where there is so much more space,” Mack said.

One hiker in the group said she would not have spent her Black Friday any other way.

“First of all I don’t even need any more stuff and neither does my family and being outdoors it’s just a better way to spend your day off.”

Mack said the group gets together at least once a month to hike year-round.

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