Wisconsin tourism: Still going strong

Published: Oct. 18, 2018 at 6:33 PM CDT
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With the cooler than usual temperatures, fall colors have passed their peak in many parts of the state.

Usually they're a big tourism draw - but did our less-than-great fall weather take its toll?

Wisconsin is ranked number one out of the Midwest states when it comes to fall tourism.

Right now it's too early to tell if many of the fall color hot-spots took a financial hit.

While this year's fall weather wasn't ideal for foliage, it didn't slow down tourists in north-central Wisconsin.

"A lot of day trippers – so it helps our restaurants and our gas stations, shopping and those types of things,” said Richard Barrett of the Wausau Central Wisconsin Visitors Bureau. “But we also have overnight visitors. Just to give you an example we had two photo crews last week. They were here for four days just to cover the fall colors."

Many parts of the NBC15 viewing area are either in their peak color right now or like Dane County, which is getting close to peak.

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