Forward Madison FC becomes Madison's first professional soccer team

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MADISON, Wis. (WMTV) -- Forward Madison F.C., Madison’s first professional soccer team, announced its team name, logo and colors at the Wisconsin State Historical Society Sunday afternoon.

The announcement was made by team owner Jim Kacmarcik, Managing Partners Vern Stenman and Conor Caloia, and Managing Director Peter Wilt.

“Kudos to Madison soccer fans for submitting the name Forward and voting for it above all the other submissions. This was the most popular name submitted in the crowd-sourcing efforts and received the most votes throughout the process. Incorporating the state motto “Forward” is appropriate as it reflects the team’s continuous drive to be a national leader,” Wilt said.

The logo has representation of Madison’s Isthmus with the sash and area code in Roman numerals, while the blue color represents the lakes that influence so much of Madison life.

“We also incorporated the Official Bird of Madison, the Pink Plastic Flamingo, which was also a popular name submission by the fans,” Wilt said. “Life and soccer, especially in Madison, should be fun and a bit irreverent,” Wilt said.

Fans can find season ticket and merchandise information on the team website.