WMTV, the NBC-affiliate in Madison, Wis., has an immediate opening for a Digital Director. This person will report to and work closely with the News Director in shaping and ensuring the execution of our digital-first strategy on all platforms (website, social media, our news and weather apps, OTT and television newscasts). You must be an innovator, who can see the big picture, as well as someone who is a stickler for the details, writing with AP Style and producing error-free work. The Digital Director is willing to set new expectations, inspire excellence, and hold the team accountable. You will be a member of the news management team, work with other department managers on major station initiatives, and be a liaison with Gray Digital Media to ensure our newsroom is adopting corporate resources and best practices, and is a leader within the company and our industry.


  • Write and post copy daily on all digital platforms, including, as new information is learned.

  • Train, manage and provide regular feedback to our news/digital content producers, specifically, as well as the newsroom staff at large. You will coach and be a cheerleader inspiring the entire team to produce strong, engaging content.

  • Be the “digital voice” and point person ensuring our daily and long-term projects, including special event and breaking news coverage, are multi-dimensional.

  • Create a daily digital plan tailored to each assignment and guide its execution. Identify opportunities for live streaming on our website and Facebook, getting live and user-generated content to our News Now Desk, and sending “recruit to view” push alerts.

  • Ensure story selection and placement fits newsroom standards for vision and growth.

  • Understand our DMA, key target audiences and where they live.

  • Track and review digital metrics to grow audiences and engagement. Must monitor our staff and our competitors. Analytics and reports will be shared twice daily at our editorial meetings.

  • Collaborate and share best practices and content with GDM and sister-stations within Gray Television.

  • A college degree in journalism or related field, and at least two or more years of newsroom or digital producing experience. At least one year in leadership or management position preferred.

  • Working knowledge of CMS and Digital platforms, including Clickability, Social News Desk and CrowdTangle. Photoshop experience is a plus.

  • Understanding of and adherence to AP Style.

  • Strong communication skills (written and verbal).

  • Must be able to work quickly and multi-task under deadline pressure and breaking news.

  • Ability to work long hours, weekends, and overnights for breaking news and specialized coverage.

  • Must have a desire to win, the ability to reflect on your work and apply feedback.

    Please apply online at To find our open positions, scroll down and click “Jobs By Location” (Madison, Wis.) or “Jobs By Business” (WMTV). All applications, resumes and cover letters must be received through this platform. Please share on your application where you heard of this opening. No phone calls or agents, please. If necessary, email questions to WMTV HR at Pre-employment background checks and drug screening are a condition of employment. You must possess a valid driver’s license and have a good driving record.

    WMTV NBC15 is drug-free workplace and an equal opportunity employer. We do not discriminate in the hiring, training, or promotion of employees by reasons of race, color, religion, sex, marital status, physical or mental handicap, disability, sexual orientation, veteran status, national origin, or age. Gray Television, Inc., our parent company, participates in E-Verify.

    Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. We own and operate leading media outlets in more than 90 markets throughout the country – all delivering the news, weather, sports and entertainment that millions of our neighbors count on every day. We are an unmatched broadcast pioneer that keeps getting bigger and better.