MADISON, Wis. (WMTV) Susan G. Komen Wisconsin is making a statewide change to its annual fundraiser. It will now be called "More than Pink Walk."
Madison is just one of 26 locations across the country slowing things down and making the change. Mel Tobiasz, the communications manager for Susan G. Komen Wisconsin, said the change was based on input from participants and years of data.
She said the biggest difference between Race for the Cure and More than Pink Walk is that there will no longer be a timed run element.
"Historically, our participants in the past have walked rather than run. By focusing on the walk element we can really create a greater sense of community and offer a really personalized and an emotional experience for everyone that attends," said Tobiasz.
The funds raised during these events will fund cutting-edge research as well as provide financial support for breast health services and those with breast cancer. The Komen Wisconsin Breast Cancer Assistance Fund helps pay for services like mammograms and clinical breast exams. It also pays for support services like child care, insurance co-pays, rent, and transportation.
Wausau and Milwaukee will also be a part of this change.
The South Central Wisconsin More than Pink Walk is Saturday, June 8 at Willow Island at the Alliant Energy Center. Registration is open now through race day. Registration is $10 if done before March 17.
For a look at all of Wisconsin's More than Pink Walk dates click here.