Tuesday, December 15, 2015 --- 5:30 p.m.
Middleton, Wis. --- In just three days, Electronic Theater Controls in Middleton is shutting down. It's moving all of its 800 employees to a "Galaxy far, far away." That's because CEO, Fred Foster, is treating them to a private showing of "Star Wars - The Force Awakens" at the Marcus Theater on Madison's west-side.
"We're geeks," said Foster. "We all grew up watching it."
To help understand just how passionate his employees are about Star Wars, he took NBC15 on a tour of the building. A number of people have their desks decked out in Star Wars memorabilia - Darth Vader, Yoda, and even a Millennium Falcon.
"Never tell me the odds." Dan Talajkowski has no problem quoting the movie. He's a technical product manager for architectural controls. He's so much of a fan that he doesn't plan on seeing it once, but twice. "Thursday night I'm going to see the movie first before the rest of the company." And who knows, he may even see it again. "In fact, I'll go a third time to take my kids."
With so many fans in the company, Foster knew he'd have to do something special to announce the news. He and a team put together their own special movie trailer to announce the big news at last Friday's company picnic.
"It took us milliseconds to find every costume, and more extras than you need for our video," said Foster.
This isn't the first time Foster has done something like this. He said he did it in 1979 when the Star Trek movie came out and again in 1999 for Star Wars Episode One - The Phantom Menace.