UPDATED Monday, December 20, 2010 --- 11:25 a.m.
The official video for hip-hop Badger Rose Bowl anthem “We’re Smelling Roses” passed 210,000 views on YouTube.com over the weekend, making it one of the most popular Internet videos ever made in Wisconsin.
Written and performed by Madison native Anthony Lamarr, the tune features UW junior James (JDante) Gavin, recent PhD graduate LaVar Jovan Charleston and four members of the UW Varsity Band. The video, directed and produced by UW junior Logan Cascia, features cameos by Heisman winner Ron Dayne, UW Chancellor Biddy Martin and UW Varsity Band director Mike Leckrone.
The video is available online at http://www.youtube.com/watch?v=K03W8UAlRgw.
The video made its national television debut last week as a feature on “Big Ten Pulse” on the Big Ten Network. The creators have appeared in numerous local news outlets, including “The Badger Hour” on ESPN Madison.
Posted Friday December 10, 2010 --- 5:00 p.m.
They're calling it the "Rose Bowl Badger Anthem." Today we met with three of the four creators of "We're Smelling Roses"--Anthony Lamarr, James "Jdante" Gavins and Logan Cascia, who said they're a little surprised by the instant success of their viral video.
The video hasn't been on YouTube for very long, but it has already gotten more than 160,000 hits. It's makers say they want the Badgers to know how proud they are of their team. Plus, they're happy to give fans a new way to celebrate.
"I wanted to pay homage to Mike Leckrone and the UW marching band," Lamarr said. "(and) Ron Dayne who had been so crucial in those past Rose Bowls, and Barry Alvarez."
Most of the video was shot outside of Camp Randall Stadium on the day of the Northwestern home football game -- and that was before the song was even completed.
Lamarr says, "It was a really backwards process."
Backwards or not, the video is getting a lot of attention; Bucky's rivals have taken notice. "Some people love it. Some people hate it," Gavins said. "Mostly people who went to other schools and are very bitter."
For Cascia, the video's director, this is his second hit this semester; his first was "Teach Me How To Bucky." He says the success of his first video coupled with this video's success has schools from all over the big ten asking for his services.
"Iowa wants a 'teach me how to Herky' or Ohio State wants a 'teach me how to buckeye.'" But Cascia, along with the rest of the guys, says he's loyal to Bucky and can't wait to celebrate a Badgers Rose Bowl victory.
And fans may be in story for a trilogy. The guys say if the Badgers win the big game, they might make a follow up video.